'White Hat' Search Engine Optimisation Techniques

 

White Hat search engine techniques are what we will be covering in this book. A developer following this path follows search engine rules and guidelines.

 

They genuinely create web site content for users and not specifically for the benefit of the search engine. They make content easily accessible by the web’s search engine spiders.

 

They continuously strive to correct mistakes and broken links and try to make their sites easily navigational and user friendly.